Coca-cola
Select Member, Distinguished Member, CEF Member
To recognize and reward the loyalty of strategic customers in the traditional channel, with the aim of increasing the sales volume of Coca-Cola family products, and improving execution at the customer’s point of sale.
The challenge
Increase sales of Coca-Cola products by boosting each product category, as well as increasing marketing ratings for customers participating in the program.
The Solution
Implement a loyalty ecosystem where customers can, through various tools, check their purchase progress towards their goal, as well as learn about priority portfolio products for their purchase.
Impact Metrics
17%
Sales increase vs. previous year
91
Compliance with execution at point of sale
95%
Redemption of benefits
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