Coca Cola
Select Member, Distinguished Member, CEF Member
To recognize and reward the loyalty of strategic customers in the traditional channel, with the aim of increasing the sales volume of Coca-Cola family products, and improving execution at the customer’s point of sale.
Portal and App
The challenge
Increase sales of Coca-Cola products by boosting sales by product category, as well as improve marketing ratings for customers participating in the program.
The Solution
Implement a loyalty program where customers can, through various tools, check their purchase progress towards their goal, as well as learn about priority portfolio products for their purchase.
Impact Metrics
17%
Increase vs AA
95%
Points redemption.
91
Marketing rating.
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