A global loyalty suite

designed to evolve with your brand.

Inspired by the stone that gives it its name, a symbol of balance and strength, Ágata unites technology, data and artificial intelligence in a modular platform that adapts to any industry, profile and region.

More than a system, it is a living ecosystem where every interaction drives the value of the relationship between brand and user, a solid, scalable and secure infrastructure that supports the entire loyalty operation.

Designed to adapt to the complexity of multinational environments, its modular, API-based architecture allows for customization of each component according to the required strategy. From data management to omnichannel execution, Ágata unifies technology and expertise on a world-class platform. Its purpose is clear: to ensure that every interaction generates genuine engagement, complete traceability, and measurable results.

About Us – Loyalty Plans – LMS

Loyalty Marketing Services combines experience and innovation; we are a team of professionals specializing in the design and redesign of loyalty programs and plans.

About Us – Loyalty Plans – LMS

Loyalty Marketing Services combines experience and innovation; we are a team of professionals specializing in the design and redesign of loyalty programs and plans.

Strategies with technology
cutting-edge

Based on the selection of cutting-edge services and technology that support the achievement of objectives, whether for the end customer, sales force, or distribution channels.

We offer greater value to
our clients

based on a personalized analysis that allows us to generate a structured commercial strategy maximizing your growth potential.

We create experiences with
omnichannel communication

identifying both physical and digital touchpoints while maintaining omnichannel communication that connects with participants.

Loyalty Programs

Reward programs are a way to reward a company’s customers based on their consumer behavior. At LMS, we implement automated processes with all our clients to enhance the information gathered through our CRM. This allows us to create personalized predictions and recommendations based on each client’s preferences and needs, while always maintaining data security in accordance with the most rigorous standards.

Our commitment is to generate comprehensive solutions that achieve global positioning by offering innovative infrastructure, experience, commitment, and results.

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What is the purpose of loyalty programs?

Our loyalty programs are a valuable tool for businesses, as they allow us to gather detailed customer information and understand their purchasing preferences. This helps determine which products complement each other better, as well as which incentives are most effective at retaining customers .

These programs are especially beneficial for businesses with a large number of repeat customers. By fostering loyalty among existing customers, they save costs that would otherwise be spent on acquiring new customers , making the investment more efficient compared to traditional marketing methods.

Our LMS Services

Plataformas personalizadas y Experiencia al cliente

Customized platforms and customer experience

We identify objectives and create solid strategies that support brand growth and customer value.

Inteligencia artificial para empresas, planes de lealtad

Artificial Intelligence and Machine Learning

We obtain data based on customer histories, which we process and organize to generate predictive analyses.

Awards

We handle purchasing, inventory control, pick and pack, and national and international shipping.

OCR | Software de reconocimiento óptico de caracteres

OCR
(Optical Character Recognition)

Our information reading model allows for the easy capture of text for data processing.

Data mining

We extract, collect, and analyze information based on user trends, behaviors, and transactions.

Contact Center y Dialogflow para empresas

Contact Center and Omnichannel

We have 3 Contact Centers located in Mexico, Colombia and Peru offering immediate communication and response.

E-learning

Our platforms allow for the learning, tracking, and evaluation of various customized modules.

Point of sale integration and evaluation

We implemented real-time connectivity with POS systems, thus streamlining the transfer of information between the brand and LMS.

Gamification

We implement dynamics that create experiences of play, interest and participation.

Design and communication

We design, plan, and execute personalized communication according to
with the program.

Benefits Network

We have partners that offer benefits nationwide, both digitally and in physical establishments.

Ecommerce

We design and develop your online store so that your customers can buy any product without having to leave their workplace or home.

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Our LMS Services

Ágata Connect

Ágata Flow

Ágata Play

Ágata GenAI

Ágata Perks

Ágata Green

Ágata Life+

Ágata Insight

Ágata Shield

Ágata Financial

Ágata Connect

Integra tu mundo digital con la agilidad que exige el presente. Ágata Connect conecta POS, ERP, CRM, e-commerce, data lakes y dispositivos móviles a través de una arquitectura API-first y microservicios, habilitando una implementación rápida y flexible.

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Ágata Flow

Con Ágata Flow, cada interacción cobra vida. Esta solución orquesta journeys automáticos que acompañan al cliente en todas las etapas de su relación con la marca: inscripción, acumulación, metas, redención, aprendizaje y recompensas.

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Ágata Play

Porque la fidelidad también puede ser divertida. Ágata Play transforma la relación con tus clientes en una experiencia lúdica mediante juegos, ligas, rankings, badges, retos y sorteos.

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Ágata GenAI

El futuro de la lealtad está impulsado por la inteligencia generativa. Ágata GenAI utiliza machine learning y agentes cognitivos para predecir comportamientos, ofrecer recomendaciones precisas y generar experiencias personalizadas al instante.

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Ágata Perks

Recompensas que trascienden la transacción. Ágata Perks ofrece acceso inmediato a un catálogo global de beneficios: productos físicos, certificados digitales, experiencias, viajes y más.

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Ágata Green

La fidelidad también puede transformar el mundo. Ágata Green promueve la sostenibilidad y la responsabilidad social a través de canjes con causa, donativos, retos ambientales y programas de compensación de huella de carbono.

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Ágata Life+

Más que recompensas, experiencias que enriquecen la vida. Ágata Life+ ofrece una colección de beneficios que abarcan salud, educación, bienestar, hogar y entretenimiento.

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Ágata Insight

Ágata Insight convierte los datos en acciones inteligentes. Con dashboards interactivos, alertas automáticas y análisis predictivo, transforma la información en visión.

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Ágata Shield

Confianza blindada con estándares internacionales. Ágata Shield protege la información, la infraestructura y la operación con certificaciones como ISO 27001, planes de continuidad y recuperación ante desastres.

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Ágata Financial

Gestión y control presupuestal. El módulo brinda visibilidad completa para el control del presupuesto por cliente, alineado con las actividades asignadas. Permite dar seguimiento a la correcta ejecución de los recursos, fortaleciendo la transparencia y eficiencia en la administración financiera.

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