Success stories
Success stories
Loyalty programs
Transforming Loyalty into Tangible Results
Discover how we’ve helped numerous companies strengthen customer loyalty and boost their businesses with our customized loyalty programs. Through these success stories, we showcase the real and measurable impact of our innovative solutions, designed to maximize customer engagement and satisfaction. Be inspired by the exceptional results we’ve achieved and envision the potential we can unlock for your business!
CPH Rewards
Honda Loyalty Program in Mexico
In the competitive automotive market, customer loyalty is a critical factor for sustained success. CPH Rewards, our Honda loyalty program in Mexico, has revolutionized the way dealerships interact with their customers, ensuring not only their return but also maximizing their long-term value.
Customer Description
Honda de México is a leading company with a broad network of 115 dealerships across the country. The brand is known for its commitment to innovation and quality, always striving to offer the best possible experience to its customers.
Excellent Customer
Sigma Mexico Loyalty Program
Sigma Mexico’s Loyalty Program aims to offer personalized benefits based on the client’s cluster. The greater the client’s growth, the greater the benefits. The main objective is to expand purchases across their product portfolio, increase the average transaction value, displace competitor products, improve execution at the point of sale, and professionalize their business through training.
Customer Description
Sigma Mexico’s Loyalty Program targets 60,000 small shop owners nationwide. These shop owners, who form a crucial part of Sigma’s distribution channel, own small grocery stores located throughout various regions of Mexico. These local businesses are vital to their communities, providing essential and convenient products to consumers.
Benavides With Me
Benavides Pharmacy Loyalty Program
Benavides Conmigo is an innovative loyalty program that rewards the consistency of its patients, offering free items for chronic treatments and rewarding all purchases by its repeat customers with personalized offers based on their buying behavior. This approach allows Benavides to develop a deep understanding of its customers’ preferences and purchasing habits, providing them with personalized offers in its pharmacies and supporting them through different stages of their lives, such as motherhood.
Customer Description
Benavides is one of the largest and most recognized pharmacy chains in the country, with a widespread presence throughout the nation. Currently, it has more than 1,200 strategically located branches serving a customer base of over 9 million people. Its focus extends beyond simply being a pharmacy; Benavides aims to become a comprehensive partner for the health and well-being of its customers, offering a wide range of products and services, including medications, personal care products, and home solutions.
CPH Rewards
Challenges Faced
Implementing an effective loyalty program across such a vast network is not without its challenges. The CPH Rewards Program faced the complexity of integrating with more than 20 automotive management systems, each with different technologies and architectures. This diversity presented a significant barrier to unifying information and providing a consistent customer experience.
Solution Provided
At LMS, we provide a comprehensive solution with our loyalty platform, which standardizes and unifies transactional information in real time across the entire dealer network. Thanks to this unification, Honda de México can now monitor customer activity and satisfaction anywhere in the country. Our platform enables timely and personalized communications through the appropriate channel, encouraging repeat business and customer loyalty.
Results and Benefits
Our results speak for themselves:
Increase in Customer Value
Customers enrolled in the loyalty program have a lifetime value (CLV) 250% higher compared to those who are not enrolled.
Increase in Visit Frequency
Program participants visit dealerships 340% more frequently.
Reactivation of Inactive Clients
A remarkable 5% of customers who had stopped visiting dealerships have been reactivated, returning for vehicle maintenance through our omnichannel platform and rewards scheme.
Excellent Customer
Challenges Faced
Customer demographics, different business formats, dispersed locations, and limited access to technology, along with the turnover of operational teams, led us to implement omnichannel communication plans to deliver the program to everyone with the same efficiency.
Solution Provided
At LMS, we’ve developed a Loyalty Program that includes customer clustering, allowing us to design mechanisms to incentivize customer growth based on their potential and add fun through gamification. All achievements are rewarded.
Results and Benefits
Our results speak for themselves:
90% of Sigma’s sales provide a loyalty benefit.
All clients have adopted at least one communication channel to stay informed about their achievements, progress, and program updates.
Email marketing campaigns have an open rate of 30%.
Professional and modern businesses.
20% increase in sales and expansion of the portfolio.
Benavides With Me
Challenges Faced
With the wide variety of reasons for visiting a pharmacy, the main challenge has been to remain present and relevant to its customers, continuously attending to their needs and preventing them from considering other alternatives.
Solution Provided
To address these challenges, an automated platform was implemented that reflects the benefits at the time of purchase, allowing customers to redeem them immediately. The platform’s evolution has eliminated the need for a physical card, as customers can be identified by email and receive the benefits directly, fulfilling the promise of rewarding every purchase.
Results and Benefits
Our results speak for themselves:
Fast and Efficient Transactions:
- The platform processes more than 150,000 transactions daily.
- Responses are generated in milliseconds, guaranteeing a smooth and efficient shopping experience.
Immediate Benefits:
- Customers can see their benefits reflected at the time of purchase.
- It is possible to redeem the benefits instantly, improving customer satisfaction.
Automated Recognition:
- A physical card is not required; customers are recognized by their email address.
- This makes it easier to access the benefits and makes the process more convenient for users.
24/7 Availability:
- A dedicated team is available 24 hours a day, 7 days a week.
- They ensure that all customers receive their promotions and benefits without delay.
Ongoing Rewards:
- The program offers free parts for chronic treatments.
- Electronic money is accumulated with each purchase, which can be used for future purchases.
Improved Customer Experience:
- The platform’s efficiency and speed have significantly improved the shopping experience.
- Customers value personalization and the immediacy of rewards.
