Philip Morris
Club, Together Club, Open
We reward customer preference with immediate benefits and experiences that connect, build loyalty, and generate value.
The challenge
Philip Morris’ challenge is to evolve from a benefits program to a community that generates connection, value, and real loyalty in every interaction.
The Solution
We developed a loyalty ecosystem that combines tangible and immediate benefits with relevant and personalized experiences, generating a constant emotional connection that drives active participation and a sense of belonging to Philip Morris.
Impact Metrics
39%
Increase in users who registered on the platform
90%
They have actively interacted within it
6
Regional incorporation: Colombia, Costa Rica, Curacao, Guatemala, Mexico, and the Dominican Republic
Do you want similar results for your brand?
Our Agate technology adapts to complex ecosystems to generate real growth.
