Bimbo El Globo
Globo Lovers Rewards
To recognize and reward our customers’ preference through tangible and immediate benefits.
The challenge
To foster a stronger and closer relationship with current customers, generating bonds of trust and mutual value.
The Solution
We designed a comprehensive loyalty solution, functional for customers of any generation, based on the analysis of demographic and transactional profiles. The platform identifies and understands the customer across all touchpoints, enabling personalized communication. This knowledge drives effective strategies to increase lifetime value, raising both the average order value through cross-selling and purchase frequency.
Impact Metrics
35%
Average Ticket: higher than non-affiliated customers
30%
Visit frequency: 30% increase in the last year
4.8
Rating in stores of the Globo Lovers Rewards App
Do you want similar results for your brand?
Our Agate technology adapts to complex ecosystems to generate real growth.
