Table of Contents
Real-world cases and lessons learned from LMS
In a market saturated with points, cards and apps that promise a lot but deliver little, the difference between just another program and an unforgettable one lies in how it is executed .
At Loyalty Marketing Services (LMS) , we’ve designed and operated over 150 programs in Latin America. Through this experience, we’ve identified that truly successful programs share a common DNA. Here are the three pillars that make all the difference.
1. Customized strategy from day one
Each program begins with a deep understanding of the client, their industry, and their user network. We don’t use generic templates: we design unique strategies based on data, behavior, and the integration of tools such as CRM , OCR , and Artificial Intelligence .
Real case study: For a premium beverage brand, we segmented consumers and activated personalized incentives. Result: +37% in repeat purchases in just 3 months.
2. Flexible, scalable technology with integrated AI
Our platform adapts to any segment: distributors, sales force, end customer, or employees.
Besides:
- We use Machine Learning to improve segmentation.
- We have OCR for automatic ticket validation.
- We automate marketing campaigns based on habits and areas.
LMS also functions as a logistics company: we deliver awards nationally and internationally with full traceability.
3. Communication that builds a brand
Points are motivating, but what builds loyalty is emotion. We create personalized communication for each stage of the user journey:
- Simple and intuitive onboarding
- Attractive campaigns
- Competitions and gamified activities
- Useful, non-intrusive newsletters and notifications
Our content and design strategy keeps the user connected with the brand and with their progress within the program.
Pillars of a successful program
| Pillar | What makes it unique | Tangible benefit |
| Customized strategy | Custom design based on CRM and Machine Learning | +37% on repurchase |
| Smart technology | OCR, AI, proprietary and scalable platform | Faster and error-free processes |
| Emotional communication | Connection from onboarding to final reward | Greater engagement, more sales, and more satisfied users |
Frequently Asked Questions (FAQ)
1. How long does it take to implement a program with an LMS?
Between 6 and 10 weeks, depending on the scope and integrations required.
2. What type of companies can work with you?
We work with brands of all sizes in industries such as retail, automotive, beverages, tourism, health, technology, hardware, etc.
3. What if I don’t have a solid database?
Don’t worry. We’ll help you build it from scratch with OCR, smart forms, and lead generation campaigns.
4. What guarantees the success of the program?
Technology, strategy, communication and above all: continuous personalization thanks to the use of AI.
5. What makes a well-executed loyalty program unique?
The difference between just another show and an unforgettable one lies in how it’s executed .
Do you want to implement a program like this?
Schedule it with our team and let’s design a solution together that will generate repeat business, loyalty, and results.
Written by:
Daniel Velasco Rallo
Strategic Planner – Loyalty Marketing Services
What makes a well-executed loyalty program unique?
