Artificial intelligence

Types of data analysis: descriptive, diagnostic, predictive, and prescriptive

Types of data analysis

Are your campaigns not converting? Here’s how you can use AI to improve your marketing (for real)

Launching marketing campaigns that “look good” is no longer enough. What really matters is conversion , and for that you […]

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Zero-Party Data en marketing de lealtad: cómo crear experiencias realmente personalizadas

Artificial intelligence

Zero-Party Data in Loyalty Marketing: How to Create Truly Personalized Experiences

By Daniel Velasco Rallo – Strategy | Loyalty Marketing Services – Zero-Party Data In a world where cookies are disappearing […]

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Artificial intelligence

Emerging Trends in Call Centers for 2025: Beyond AI and CRM

By 2025, contact centers are undergoing a significant transformation, adopting advanced technologies that redefine customer experience and operational efficiency. Below, […]

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Artificial intelligence

The new era of customer service: real efficiency thanks to artificial intelligence

In an environment where consumer expectations are changing at digital speed, customer service has become the heart of the brand […]

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Artificial intelligence

Loyalty Program Trends 2025: What Brands Need to Know

In the dynamic world of loyalty marketing , strategies are constantly evolving to meet rising consumer expectations. Loyalty Program Trends […]

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Artificial intelligence

How Artificial Intelligence and Machine Learning Are Revolutionizing Call Centers and Loyalty Programs

In a world where customer service is key, Artificial Intelligence and Machine Learning are transforming call centers and loyalty programs. […]

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