Would you believe it’s possible to implement games and interactive activities as a tool to achieve specific goals within a company? We generally associate the word “play” with fun or leisure. However, more and more businesses are incorporating gamification strategies with excellent results.
5 ways to leverage gamification in your company
First of all, it is important to understand the definition of gamification, which refers to the incorporation of game mechanics into areas or processes of any company.
The main objective is to turn a routine activity into something fun, while encouraging employee participation, thereby improving teamwork, solidarity, commitment and leading to faster solutions.
Gamification in business can be applied to all types of games: online , video games, board games, or manual games. Below, we’ll give you some tips on how to take advantage of this strategy:
- As a way to improve productivity. It’s no surprise that when there’s a reward involved, we’re more likely to give it our all to achieve success. To encourage your employees to participate enthusiastically, we recommend including some kind of reward in your games, such as bonuses, time off, gift cards, or recognition. This way, you’ll be promoting healthy competition as a way to boost motivation in their jobs.
- Talent selection tool. Choosing the ideal candidate will always be a challenge for HR departments, which is why a gamified environment can be a great help in designing a much simpler recruitment process. Through interactive platforms or virtual reality experiences specifically designed to place applicants in situations they might face while performing the job they are applying for, it’s possible to understand and evaluate their decision-making and problem-solving skills more objectively.
- Training for your employees. Originally, games were used to teach young children new activities in a fun way. When it’s time to introduce new processes in a company, a major challenge arises: how to ensure employees receive this information quickly and easily without losing interest or resisting. Whenever you need to teach your employees something new, it’s best to look for dynamic and fun ways for them to learn.
- A way to build customer and employee loyalty. Many loyalty programs can be based on experiences that are satisfying for both customers and employees, such as accumulating points that lead to new levels with greater benefits. As a marketing strategy, it also plays an important role, since it allows you to obtain more accurate data about customer reactions to new product launches. This helps people identify with your brand, as it fosters ongoing communication, encouraging them to return for more rewards and positive experiences.
- Strengthening organizational culture. Gamification can be a great help in sharing the company’s message with employees. It’s possible to implement games that reinforce company values , offer tips for healthier habits, or even support personal growth.
One way to keep your employees motivated is through gamification. It’s clear that the foundation of a successful company is that its employees identify with its values and are willing to offer solutions to everyday challenges. There’s nothing better than making these processes fun.
