By Daniel Velasco Rallo – Commercial Strategy, LMS
In an environment where competition is growing and consumers have more options than ever, retaining customers has become as important as attracting them . Loyalty Program Benefits | Loyalty Marketing Services. Well-structured loyalty programs not only improve customer relationships but also generate key information to optimize operations and increase profitability. In this article, we’ll tell you why implementing a loyalty program in your company in Mexico can make all the difference .
Table of Contents
Why does your company need a loyalty program?
Although many companies believe their products or services are enough to generate loyalty, the reality is that consumers need a clear incentive to return . A loyalty program transforms every interaction into an opportunity to strengthen the relationship and increase customer lifetime value. Loyalty Program Benefits | Loyalty Marketing Services
Main benefits
🔄 Customer retention
Customers who are incentivized to return do so more often. A well-designed program can increase the repurchase rate by up to 40% .
📈 Increase in average ticket
Customers who accumulate points or benefits tend to spend more. They feel motivated to earn rewards and take advantage of exclusive promotions.
💡 Data-driven decision making
A good program allows you to collect information: consumption habits, preferences, frequent times, location… data that transforms your campaigns into precise actions .
🤝 Greater affinity with the brand
The customer stops seeing your company as a supplier and starts seeing it as a brand that recognizes, values, and responds to them .
📲 Active communication channel
By having a loyalty system, you can stay in touch with your customers via SMS, email, WhatsApp, or push notifications, without relying on social media or mass campaigns.
Success stories in Mexico
At LMS we have implemented loyalty programs for companies in sectors such as:
- Retail : 30% increase in monthly repurchase.
- Fuels : Digital record of consumption and segmentation by profile (fleet owners, taxis, frequent customers).
- Food and beverages : Customer loyalty of more than 60% of the active base in less than 3 months.
- B2B : Purchase volume incentives with automated rewards.
Summary table: impact before and after
| Indicator | Before the program | After the LMS program |
| Purchase frequency | Variable | +25% average |
| Average ticket | Low | +18% average |
| Database | Not segmented | Active segmentation |
| Repurchase rate | 1 in 5 customers | 3 out of 5 customers |
| NPS (customer loyalty) | Low or none | Gradual improvement month by month |
Recommended resources
Frequently Asked Questions (FAQ)
Can only large companies have loyalty programs?
No. At LMS we offer scalable solutions for all types of businesses, from SMEs to corporations.
Can it be integrated with my current system?
Yes, our programs integrate with existing CRM, ERPs, or POS systems.
Can I offer customized rewards?
Of course. Personalization is one of the key pillars for a program to succeed.
Do you want to implement one?
Schedule a meeting with our team [here] and discover how your company can grow by better retaining your customers.
Do you want to implement one?
Schedule a meeting with our team [here] and discover how your company can grow by better retaining your customers.
