Sep 4, 2025 - Incentive Plan

The importance of being present at Expos in Latin America

In an increasingly competitive environment, loyalty programs aren’t built solely on technology: they also need presence, visibility, and trust. One of the best ways to achieve this in Latin America is by actively participating in specialized conferences and exhibitions.

Why is attending Expos so important?

Trade shows allow companies not only to showcase their solutions, but also to listen to the market and connect with decision-makers. In the case of LMS, attending these forums means:

  • Strategic networking: getting closer to marketing, operations and customer loyalty directors.
  • Regional visibility: positioning LMS as a benchmark for loyalty programs throughout Latin America.
  • Trend detection: understanding where the market is heading and adapting our proposals accordingly.
  • Trust and closeness: demonstrating that we not only offer digital solutions, but also support brands face-to-face.

LOMA Congress Mexico 2025

This year we had the honor of participating in the LOMA Mexico Congress, an event that brought together more than 1,000 attendees from the industry. Our presence allowed us to:

  • Show how LMS drives loyalty programs in various sectors.
  • Generate new alliances with companies seeking to strengthen their relationships with customers and employees.
  • To validate that the needs of companies in Mexico and the region align with our vision: personalized, measurable, and sustainable programs.

Looking to the future

Attending trade shows in Latin America is a strategic pillar for LMS. Being present means listening, learning, and contributing innovative solutions so that more companies can increase sales, build customer loyalty, and grow with us.

Frequently Asked Questions (FAQ)

1. What benefits does a company gain from visiting an LMS booth at an Expo?

Get to know our solutions firsthand, see platform demos, and get your questions answered by our strategy team.

2. Will LMS be at more Expos in 2025?

Yes. Our goal is to consolidate our presence in Mexico, Central America, and South America, supporting our clients and prospects in their local markets.

3. Why does LMS combine face-to-face and digital strategies?

Because loyalty isn’t built online alone: businesses in Latin America value closeness and personal attention.

🔗 Discover more about LMS here
👉 Want your company to be part of the next success story? Schedule a meeting with our team.

✍️ By Daniel Velasco Rallo, Strategic Planner at Loyalty Marketing Services