By Daniel Velasco Rallo | Strategy at Loyalty Marketing Services
In a market saturated with loyalty programs offering the same old rewards, the real challenge in 2025 isn’t launching yet another one, but building one that truly matters. Because today, more than points or discounts, consumers want relevance, value, and a genuine reason to return.
The keychain with your logo? It doesn’t work anymore.
For years, loyalty programs have relied on unappealing incentives: mugs, notebooks, caps, or generic products. The result? Users who redeem once—if at all—and then completely forget they’re part of the program.
Today’s consumer is different: they know their information, time, and loyalty have value. And if they’re going to give them up, they expect more than just an object with no emotional or functional value.
What do customers want in 2025?
Based on our work with brands in retail, energy, real estate, food and beverage, these are the clear trends in rewards that do generate engagement:
- Useful prizes
- From household appliances to tools, users want things that make their daily lives easier. Functionality is key.
- Experiences
- Concert tickets, special dinners, private tastings, or trips. People remember experiences, not disposable products.
- Digital Rewards
- Virtual vouchers, gift cards, subscriptions, or mobile top-ups. Immediacy matters, and so does simplicity.
- Exclusive products
- Limited editions, handcrafted pieces, collaborations, or “members-only” benefits. Feeling part of something special really matters.
- Personalized recognition
- They want to be congratulated on their birthday, have the program remember their preferences, or be rewarded for their loyalty. Customers want to feel seen.
Companies that listen, win.
A loyalty program that is constantly updated, listens to the customer, and offers rewards aligned with their lifestyle becomes a true sales driver. It increases repeat purchases, improves brand perception, and transforms a business relationship into an emotional one.
And the best part: it’s not about spending more, but about investing better.
Do you want to redesign your program or launch a new one?
At Loyalty Marketing Services, we help companies throughout Latin America create loyalty programs with real impact. From concept and catalog development to the technology platform, everything is tailored to your customers and your business.
👉 [Schedule a call with our team here]
How long does it take to implement?
From 4 to 12 weeks depending on the level of customization and integration required.
Is your CRM dormant? It’s time to wake it up.
Instead of continuing to accumulate data without purpose, it’s time to transform it into actions that delight your customers . A well-designed loyalty program can revitalize your CRM and make it the engine of your customer loyalty strategy.
👉 Want to implement one? Schedule a meeting here
