In the age of data and personalization, loyalty is no longer a luxury: it is a strategic necessity.
As consumers have more choices and less patience, brands that don’t invest in loyalty programs are missing out on valuable sales, data, and relationships. Meanwhile, their competitors are building loyal audiences, gathering insights with every purchase, and optimizing their offerings with artificial intelligence.
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Is your company ready or is it lagging behind?
The new market rule: build loyalty or disappear
According to Harvard Business Review , acquiring a new customer can cost between 5 and 25 times more than retaining an existing one. However, many companies in Latin America continue to invest in acquisition without strengthening customer loyalty.
Today’s consumers expect something in return : rewards, recognition, personalization. If you don’t offer it, your competition will.
5 signs your company is losing market share because it doesn’t have a loyalty program
- You have to compete solely on price.
Without loyalty, your customer will go to whoever offers the next discount. - You don’t know your end customer.
If you sell through distributors and don’t capture your own data, you’re not building a community. - Your campaigns are massive, not personalized.
Lack of segmentation limits the impact of your promotions and your ROI. - You don’t have the data to make decisions.
Without a CRM powered by transactions, feedback, and behavior, you’re making decisions blindly. - Your competitors already have loyalty programs.
Brands like Starbucks, Amazon, Nike and hundreds more in Latin America are already years ahead.
What do brands that do have loyalty programs achieve?
- Purchase frequency increases by up to 25%.
- They personalize promotions with Machine Learning
- They collect receipts using OCR to validate frictionless purchases
- They use a smart CRM to segment, reward, and reactivate customers
- They automate notifications via Call Center or WhatsApp
- They reward not only purchases, but also training, referrals, and digital interaction.
It’s not just about giving away points, but about building community and a data strategy
At LMS, we design customized loyalty programs for various industries (retail, consumer goods, construction, technology, real estate, and more). Whether you sell directly or through channels, we can help you connect with your end consumer through:
- Web and app platforms
- Purchase record with OCR
- Segmentation by Machine Learning
- Real-time dashboards
- Multichannel communication: email, WhatsApp and Call Center
Do you want to implement one?
Schedule a meeting here 👉 https://www.lms-la.com/#contacto
Frequently Asked Questions (FAQ)
How long does it take to implement a loyalty program?
On average, between 2 and 4 months, depending on the level of customization and integration with existing systems (ERP, CRM, etc.).
Does a loyalty program only work with end customers?
No. We also design programs for sales force, distributors, employees, and referrers .
What technology is needed?
LMS provides you with everything: web/app platform, CRM, OCR, points engine, dashboards and call center support if you wish.
Loyalty programs
By Daniel Velasco Rallo
Strategy & Loyalty Expert, LMS LATAM
