Sometimes we think loyalty programs only work when you have big budgets, spectacular campaigns, or a cutting-edge app. What no one tells you about OCR.
But the truth is, often what resonates most with your customers lies in the details everyone else overlooks. Like, for example… a receipt.
Yes, a ticket. That little piece of paper that many people throw away without thinking.
But if you use it well —with tools like OCR and integration with your CRM— it can become one of your best weapons to sell more and truly build customer loyalty.
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The tickets speak volumes.
With OCR (Optical Character Recognition), you can scan any ticket and find out:
- What did your customer buy?
- Where did he do it?
- When do you usually buy?
- How much does he/she spend?
And with that, you can stop guessing and start truly understanding your client.
What if you use Machine Learning and Artificial Intelligence ?
It’s not science fiction.
With that information, your system can begin to learn from the customer and anticipate their needs.
For example: “This customer always buys snacks on Fridays. What if we send them a coupon for their favorite store on that very day?”
That’s selling without forcing it.
It’s about accompanying the customer instead of chasing them.
And what about the Call Center?
A lot.
Because if your team knows that the caller bought paint a week ago, they can ask them how their project went.
It can offer you complementary products.
It can make the call feel like a conversation, not a formality.
And that makes all the difference.
The important thing is not the prize, but how you make them feel.
Yes, of course points and rewards matter.
But beyond that, the magic of a well-made loyalty program lies in the moments you create.
An unexpected message. A personalized benefit. Attention that doesn’t feel robotic.
That’s what builds a brand.
That’s what makes them come back.
At LMS we do it this way
We don’t just design systems. We create relationships.
And we believe that even a forgotten ticket can become a powerful story if you know how to read between the lines.
Do you have thousands of tickets stored away somewhere?
We could be sitting on the treasure you need to make your customers fall in love with you again.
